Six Rules That Elevate Your Camp Through Storytelling

 

Drawing from over four decades of camp leadership as a youth development professional, I have emphasized the power of storytelling in connecting with families and showcasing the transformative experiences camp’s offer.

 Whether you are reaching out to a parent, grandparent, service organization or potential donor, I have found that stories engage those folks more than the basic list of things your camp offers. Consider that a story about archery or horseback riding not only shares that list; more so it helps that parent or donor visualize what makes your camp special.

Showcase Your Camp’s Best Moments

Your signature story should highlight the most impactful experiences your camp provides. For instance, I have had the privilege of positively impacting well over 54,000 campers by creating meaningful experiences that foster growth and leadership. Sharing such transformative stories can resonate deeply with parents seeking enriching environments for their children.

Focus on a Central Narrative

Instead of juggling multiple messages, concentrate on a single, compelling story that encapsulates your camp’s mission and values. My journey—from a 15-year-old first job in a day camp at the YMCA to leading numerous camps—serves as a testament to the profound impact of a focused narrative.

Systematize the Camp Experience

Provide parents with a clear, step-by-step overview of what their child’s camp journey will entail. I have learned and grown from a structured approach to leadership development, which includes progressive programs for youth and teens. These stories exemplify the effectiveness of a well-defined process.

Highlight a Signature Program or Activity

Feature a standout aspect of your camp that leaves a lasting impression. My camp experiences and desire for continuous lifelong learning led to my certification with the John Maxwel leadership program, for example. That learning led to another opportunity to redesign of the Easton Foundation’sOlympic Archery in Schools curriculum, now offered at over 170 schools, showcases a unique and impactful program that can captivate parents’ interest.

Consistently Share Your Story

Regularly communicate your camp’s narrative across various platforms—be it open houses, social media, or newsletters. I have worked and dedicated that work to mentoring and developing future leaders. I have over 80 camp stories (and counting) highlighted in this blog as well as a few dozen podcast contributions. All of these have underscored the importance of consistent storytelling.

Continuously Enhance Your Programs

Ensure that the experiences you promise align with what campers receive.  My commitment to creating dynamic learning environments and passion for equipping others for success reflects the ongoing refinement necessary to maintain program excellence.

 

By integrating these principles, you can craft a compelling narrative that resonates with families and underscores the unique value your camp offers.

 

I hope you have drawn inspiration from this and my other stories. I am always striving to “serve those who lead and serve others” in camping and youth development.

Consider a copy of my new Number 1 co-authored book "Serving From The Heart"